{"title":"The Core Collection","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-6a1876d1-0cdc-83ea-8712-2582b917aa1f-8\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a1876d1-0cdc-83ea-8712-2582b917aa1f-8\" data-turn-id-container=\"request-6a1876d1-0cdc-83ea-8712-2582b917aa1f-8\" data-testid=\"conversation-turn-22\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"0512a640-eb2d-4e07-b805-fa915030e926\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"262\" data-end=\"698\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe Steadfast Core Collection features our signature beard oil scents designed to embody strength, refinement, and intentional living.\u003c\/p\u003e\n\u003cp data-start=\"262\" data-end=\"698\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eEach blend is crafted with premium carrier oils and carefully developed fragrance profiles that deliver both performance and character. From warm woodsy notes to clean and grounded aromas, every scent is made to become part of your daily routine and identity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\" aria-hidden=\"true\"\u003e \u003c\/div\u003e","products":[{"product_id":"timber-1-oz-beard-oil","title":"Timber Beard Oil | Cedarwood Beard Oil for Men | Steadfast Beard Co.","description":"\u003cdiv class=\"_CodeBlockWrapper_a4hu0_1\"\u003e\n\u003cdiv class=\"_CodeBlockScrollContainer_a4hu0_6\"\u003e\n\u003cp data-end=\"1229\" data-start=\"329\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGrounded, rugged, and timeless, \u003cstrong data-end=\"381\" data-start=\"361\"\u003eTimber Beard Oil\u003c\/strong\u003e is crafted for men who appreciate the strength and simplicity of the outdoors. This premium 1 oz beard oil features a rich cedarwood-forward scent that evokes towering forests, fresh-cut timber, and quiet confidence.\u003c\/p\u003e\n\u003cp data-end=\"1229\" data-start=\"329\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFormulated with Steadfast Beard Co.'s premium blend of carrier oils, Timber deeply conditions beard hair, reduces itch and beard dandruff, and moisturizes the skin beneath without leaving a greasy finish. Daily use helps soften coarse facial hair, improve manageability, and promote a healthier-looking beard.\u003c\/p\u003e\n\u003cp data-end=\"1229\" data-start=\"329\" class=\"PDq2pG_selectionAnchorContainer\"\u003eWhether you're heading to work, spending time outdoors, or unwinding after a long day, Timber delivers dependable beard care with a masculine, woodsy fragrance that lasts. Handcrafted in small batches and designed for everyday use, it's the perfect choice for men who want a beard oil that performs as well as it smells.\u003c\/p\u003e\n\u003cp data-end=\"1343\" data-start=\"1231\"\u003e\u003cstrong data-end=\"1246\" data-start=\"1231\"\u003eDirections:\u003c\/strong\u003e Apply a few drops to your palms, work through your beard from root to tip, and style as desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Steadfast Beard Co.","offers":[{"title":"Default Title","offer_id":45885824041133,"sku":"SBC-TIMBER-1OZ","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4113\/3997\/files\/timber-1-oz-beard-oil-5334053.png?v=1779987907"},{"product_id":"summit-1-oz-beard-oil","title":"Summit Beard Oil | Fresh Mountain Beard Oil for Men | Steadfast Beard Co.","description":"\u003cdiv class=\"_CodeBlockWrapper_a4hu0_1\"\u003e\n\u003cdiv class=\"_CodeBlockScrollContainer_a4hu0_6\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"isSelectedEnd\"\u003eRise above the ordinary with \u003cstrong\u003eSummit Beard Oil\u003c\/strong\u003e, a premium beard oil inspired by crisp mountain air and the confidence that comes from reaching the top. This handcrafted 1 oz beard oil delivers a fresh, clean scent that feels invigorating without overpowering, making it the perfect choice for everyday wear.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eFormulated with Steadfast Beard Co.'s premium blend of carrier oils, Summit deeply conditions beard hair, softens coarse whiskers, and hydrates the skin beneath to help reduce dryness, itch, and beard dandruff. The lightweight, non-greasy formula absorbs quickly, leaving your beard healthy, manageable, and naturally refreshed.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWhether you're starting your workday, exploring the outdoors, or chasing your next challenge, Summit is built for men who live with purpose and perseverance. Handcrafted in small batches, it's dependable beard care designed to keep you looking sharp and feeling confident every day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply a few drops to your palms, work through your beard from root to tip, and style as desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Steadfast Beard Co.","offers":[{"title":"Default Title","offer_id":45885894164653,"sku":"SBC-SUMMIT-1OZ","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4113\/3997\/files\/summit-1-oz-beard-oil-5267820.png?v=1779987906"},{"product_id":"ember-1-oz-beard-oil","title":"Ember Beard Oil | Warm Smoky Beard Oil for Men | Steadfast Beard Co.","description":"\u003cdiv class=\"_CodeBlockWrapper_a4hu0_1\"\u003e\n\u003cdiv class=\"_CodeBlockScrollContainer_a4hu0_6\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"isSelectedEnd\"\u003eInspired by the glow of a crackling fire, \u003cstrong\u003eEmber Beard Oil\u003c\/strong\u003e delivers a warm, comforting scent that captures the feeling of slowing down after a long day. Rich notes of wood, subtle smoke, and inviting warmth create a refined fragrance that's masculine without being overpowering.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eCrafted with Steadfast Beard Co.'s premium blend of carrier oils, this handcrafted 1 oz beard oil deeply conditions beard hair, softens coarse whiskers, and moisturizes the skin beneath to help reduce dryness, itch, and beard dandruff. Its lightweight, non-greasy formula absorbs quickly, leaving your beard healthy, manageable, and naturally nourished.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWhether you're enjoying a cool autumn evening, relaxing around a campfire, or simply looking for a signature scent with depth and character, Ember is built for men who value quality, resilience, and timeless craftsmanship. Handcrafted in small batches for dependable beard care you'll reach for every day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply a few drops to your palms, work through your beard from root to tip, and style as desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Steadfast Beard Co.","offers":[{"title":"Default Title","offer_id":45885895180461,"sku":"SBC-EMBER-1OZ","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4113\/3997\/files\/ember-1-oz-beard-oil-3856563.png?v=1779987906"},{"product_id":"frontier-1-oz-beard-oil","title":"Frontier Beard Oil | Rugged Outdoor Beard Oil for Men | Steadfast Beard Co.","description":"\u003cdiv class=\"_CodeBlockWrapper_a4hu0_1\"\u003e\n\u003cdiv class=\"_CodeBlockScrollContainer_a4hu0_6\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"isSelectedEnd\"\u003eAdventure starts where the pavement ends. \u003cstrong\u003eFrontier Beard Oil\u003c\/strong\u003e is crafted for men who embrace the outdoors and live with courage, grit, and purpose. This handcrafted 1 oz beard oil features a bold, rugged scent inspired by open trails, dense forests, and the spirit of exploration.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eMade with Steadfast Beard Co.'s premium blend of carrier oils, Frontier deeply conditions beard hair, softens coarse whiskers, and hydrates the skin beneath to help reduce dryness, itch, and beard dandruff. The lightweight, non-greasy formula absorbs quickly, leaving your beard healthy, manageable, and ready for whatever the day holds.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWhether you're working hard, exploring the backcountry, or simply carrying an adventurous mindset into everyday life, Frontier delivers dependable beard care with a timeless masculine fragrance. Handcrafted in small batches, it's built for men who believe every day is an opportunity to blaze a new trail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply a few drops to your palms, work through your beard from root to tip, and style as desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Steadfast Beard Co.","offers":[{"title":"Default Title","offer_id":45885895475373,"sku":"SBC-FRONTIER-1OZ","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4113\/3997\/files\/frontier-1-oz-beard-oil-7709248.png?v=1779987907"},{"product_id":"foundation-1-oz-beard-oil","title":"Foundation Beard Oil | Unscented Beard Oil for Men | Steadfast Beard Co.","description":"\u003cdiv class=\"_CodeBlockWrapper_a4hu0_1\"\u003e\n\u003cdiv class=\"_CodeBlockScrollContainer_a4hu0_6\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"isSelectedEnd\"\u003eStrong beards are built on a solid foundation. \u003cstrong\u003eFoundation Beard Oil\u003c\/strong\u003e is Steadfast Beard Co.'s premium unscented beard oil, created for men who want exceptional beard care without added fragrance.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003ePerfect for sensitive skin, fragrance-free workplaces, or pairing with your favorite cologne, this handcrafted 1 oz beard oil delivers all the benefits of premium beard care while letting your natural scent—or your chosen fragrance—take center stage. Formulated with Steadfast Beard Co.'s signature blend of nourishing carrier oils, Foundation softens coarse beard hair, moisturizes the skin beneath, and helps reduce dryness, itch, and beard dandruff. Its lightweight, non-greasy formula absorbs quickly, leaving your beard healthier, more manageable, and naturally conditioned every day.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eHandcrafted in small batches, Foundation is the dependable choice for men who believe great grooming starts with quality ingredients and timeless craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply a few drops to your palms, work through your beard from root to tip, and style as desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Steadfast Beard Co.","offers":[{"title":"Default Title","offer_id":45885896065197,"sku":"SBC-FOUNDATION-1OZ","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4113\/3997\/files\/the-woodsman-bundle-5976999.png?v=1783524366"},{"product_id":"the-everyday-kit","title":"The Everyday Kit | Men's Beard Oil \u0026 Premium T-Shirt Bundle","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"325\" data-end=\"1080\"\u003eStart every day the Steadfast way. \u003cstrong data-start=\"360\" data-end=\"380\"\u003eThe Everyday Kit\u003c\/strong\u003e combines two everyday essentials—a premium Steadfast Beard Co. T-shirt and your choice of our handcrafted 1 oz beard oil all in one value bundle.\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"325\" data-end=\"1080\"\u003eWhether you're heading to work, spending time outdoors, or relaxing with family, this bundle is designed to keep you looking sharp and feeling confident. Our lightweight cotton tee delivers all-day comfort, while our beard oil nourishes your beard and the skin beneath with a carefully crafted blend of premium carrier oils and essential oils.\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"325\" data-end=\"1080\"\u003eTogether, they create the perfect combination of style and beard care for men who value quality, resilience, and purpose. It's also an excellent gift for any bearded man who appreciates practical, premium products he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1112\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1112\"\u003eThe Everyday Kit Includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1113\" data-end=\"1211\"\u003e\n\u003cli data-section-id=\"n8nm7\" data-start=\"1113\" data-end=\"1154\"\u003eOne premium Steadfast Beard Co. T-shirt\u003c\/li\u003e\n\u003cli data-section-id=\"17fq6dl\" data-start=\"1155\" data-end=\"1211\"\u003eOne 1 oz handcrafted beard oil in your choice of scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1213\" data-end=\"1267\"\u003e\u003cstrong data-start=\"1213\" data-end=\"1229\"\u003ePlease Note:\u003c\/strong\u003e Items in this bundle ship separately.\u003c\/p\u003e","brand":"Steadfast Beard Co.","offers":[{"title":"Default Title","offer_id":46764980601005,"sku":"SBC-BUNDLE-EVERYDAY","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4113\/3997\/files\/steadfast-bear-logo-front-left-chest-unisex-t-shirt-9378577.jpg?v=1783395909"},{"product_id":"the-steadfast-uniform","title":"The Steadfast Uniform | Beard Oil, T-Shirt \u0026 Hat Bundle for Men","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"317\" data-end=\"1161\"\u003eRepresent the Steadfast lifestyle from head to beard. \u003cstrong data-start=\"371\" data-end=\"396\"\u003eThe Steadfast Uniform\u003c\/strong\u003e combines three everyday essentials: a premium Steadfast Beard Co. T-shirt, your choice of a Steadfast hat, and a handcrafted 1 oz beard oil.\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"317\" data-end=\"1161\"\u003eDesigned for men who value quality, resilience, and timeless style, this bundle delivers everything you need to look sharp and feel confident wherever the day takes you. The soft cotton tee provides all-day comfort, the hat adds a rugged finishing touch, and our premium beard oil keeps your beard healthy, conditioned, and smelling exceptional.\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"317\" data-end=\"1161\"\u003eWhether you're on the job, enjoying the outdoors, or spending time with family and friends, The Steadfast Uniform is built to become your go-to combination. It also makes an outstanding gift for any bearded man who appreciates premium craftsmanship and practical everyday gear.\u003c\/p\u003e\n\u003cp data-start=\"1163\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1163\" data-end=\"1176\"\u003eIncludes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1177\" data-end=\"1281\"\u003e\n\u003cli data-section-id=\"n8nm7\" data-start=\"1177\" data-end=\"1218\"\u003eOne premium Steadfast Beard Co. T-shirt\u003c\/li\u003e\n\u003cli data-section-id=\"1j5et7o\" data-start=\"1219\" data-end=\"1248\"\u003eOne Steadfast Beard Co. hat\u003c\/li\u003e\n\u003cli data-section-id=\"ubf9zm\" data-start=\"1249\" data-end=\"1281\"\u003eOne handcrafted 1 oz beard oil\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1283\" data-end=\"1337\"\u003e\u003cstrong data-start=\"1283\" data-end=\"1299\"\u003ePlease Note:\u003c\/strong\u003e Items in this bundle ship separately.\u003c\/p\u003e","brand":"Steadfast Beard Co.","offers":[{"title":"Default Title","offer_id":46765034111149,"sku":"SBC-BUNDLE-UNIFORM","price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4113\/3997\/files\/steadfast-beard-co-trucker-cap-3368492.jpg?v=1783430778"},{"product_id":"the-woodsman-bundle","title":"The Woodsman Bundle | Hoodie, Beanie \u0026 Beard Oil Gift Set for Men","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"316\" data-end=\"1108\"\u003eBuilt for cooler weather and rugged adventures, \u003cstrong data-start=\"364\" data-end=\"387\"\u003eThe Woodsman Bundle\u003c\/strong\u003e combines three Steadfast essentials into one premium package. Featuring a comfortable Steadfast Beard Co. hoodie, a warm knit beanie, and your choice of our handcrafted 1 oz beard oil, this bundle is designed for men who embrace the outdoors and appreciate quality craftsmanship.\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"316\" data-end=\"1108\"\u003eStay warm on crisp mornings, keep your beard healthy and conditioned, and represent a lifestyle built on strength, resilience, and integrity. Whether you're hiking the trail, working outside, relaxing around a campfire, or simply enjoying the changing seasons,\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"316\" data-end=\"1108\"\u003eThe Woodsman Bundle delivers dependable comfort with timeless style. It also makes an excellent gift for bearded men who value practical gear they'll wear and use all season long. Handcrafted for rugged everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"1110\" data-end=\"1123\"\u003e\u003cstrong data-start=\"1110\" data-end=\"1123\"\u003eIncludes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1124\" data-end=\"1235\"\u003e\n\u003cli data-section-id=\"1anms4i\" data-start=\"1124\" data-end=\"1164\"\u003eOne premium Steadfast Beard Co. hoodie\u003c\/li\u003e\n\u003cli data-section-id=\"js3vr9\" data-start=\"1165\" data-end=\"1202\"\u003eOne Steadfast Beard Co. knit beanie\u003c\/li\u003e\n\u003cli data-section-id=\"ubf9zm\" data-start=\"1203\" data-end=\"1235\"\u003eOne handcrafted 1 oz beard oil\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1237\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1253\"\u003ePlease Note:\u003c\/strong\u003e Items in this bundle ship separately.\u003c\/p\u003e","brand":"Steadfast Beard Co.","offers":[{"title":"Default Title","offer_id":46765081821357,"sku":"SBC-BUNDLE-WOODSMAN","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4113\/3997\/files\/steadfast-beard-co-logo-cuffed-beanie-5543667.jpg?v=1783395907"}],"url":"https:\/\/steadfastbeardco.com\/collections\/the-core-collection.oembed","provider":"Steadfast Beard Co.","version":"1.0","type":"link"}